If you want something to stick then tell it in the form of a story. There are three types of stories... Challenge Plot, Connection Plot, Creativity Plot. If you're not a story-teller, then cultivate the ability to spot stories that fit for whatever it is you are trying to communicate. Chicken Soup for the Soul is full of inspirational stories... and stories stick.
Stories stick more than an argument. So if you want something to stick, don't get stuck in an argument... shift out into a story... It will make your point better than you can.
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