Make people care. That's it... just make people care. About whatever it is you are trying to communicate. You don't have to make it a tear-jerker... but get people out of the analytical and into the emotional. That will make it stick. It's not always about triggering people's self-interest (what's in it for me)... but about allowing people to imagine themselves in it. It could even be self-interest for "my group"... Make an appeal to the identity of people...
And make people care... that will help the message to stick...
No comments:
Post a Comment