You know the old saying... "you are what you eat"... Well, now scientists say what you hear, affects how you taste your food, so "you hear what you eat"! Scientists did a study that looked at how sounds affect the way in which we taste our food. We've all complained about the bland food on airplanes and it might not be the food's fault, but the "white noise" of the airplane engines. Eating food while listening to white noises diminishes our capacity to taste saltiness and sweetness. But can make foods feel more crunchy.
Scientists also discovered that if we listen to music that we like, we tend to enjoy our food more. So... be prepared for music tailored to your tastes being played in restaurants, where it will influence what you taste!! They're going to do more studies to see what styles of music affect our eating the most... God help us all if they discover that Heavy Metal music makes us eat more! Or maybe it will be classical music? Or Country & Western?... Hmmm... all sorts of possibilities there... They could have restaurants with different seating areas that play different backgrounds music. So the first question the maitre'd would ask you is "what's your favourite music"... and then seat you accordingly. Now, if it's a family of 4 and they all like different music... well... that could be interesting. Of course, I've heard that they can have very specific speakers that beam the sound to a specific area... so maybe each person would hear their own favourite background music?? That takes marketing to a whole new level...
Also makes me wonder, if those times I haven't enjoyed my meal as much, it's not the meal's fault... but the music's!!
Interesting... Music that suites our tastes... really does affect our taste!
1 comment:
That reminds of the diners of my parents' teenage generation. (You know, the Happy Days and American Graffiti era). Every table had its own little jukebox so the people seated there could pick their own songs to listen to....Maybe its not such a new idea!
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